About Elarva Insights
Analytical rigor with
commercial perspective.
A U.S.-based boutique analytics and decision-support practice helping product-driven businesses turn connected data into clearer commercial direction.
The practice
Elarva works where business performance, product strategy, planning, and customer understanding meet.
The practice supports growing consumer and product-driven businesses that need sharper analysis for product, inventory, merchandising, planning, performance, customer, and growth decisions.
Elarva’s role is to establish a reliable evidence base, make the business implications clear, and define the actions the analysis supports. Engagements are scoped around the decision—not around a predetermined tool, dashboard, or volume of reporting.
Founder
Maryam Zolfaghar
Founder, Elarva InsightsMaryam Zolfaghar brings a multidisciplinary foundation in analytics, business, merchandising, consumer behavior, and strategic planning. She holds an M.S. in Merchandising & Consumer Analytics, an Executive MBA, and a B.S. in Mathematics.
Her professional background includes business analysis, strategic planning, forecasting, merchandising and consumer analytics, and data-informed decision support. This combination shapes Elarva’s focus: technically sound analysis, clear commercial interpretation, and practical recommendations.
The firm is intentionally positioned as a boutique practice. Engagements are defined by the client’s question, the available evidence, and the level of decision support required.
Start a conversation
See whether Elarva fits the decision you need to make.
Share the decision, the available data, and the business context. We will help determine the right analytical scope.